client: Accor hotels
project manager: Frédéric Alzeari
photo credits: Abacapress/Thierry Sauvage
Designing the identity of a hotel that welcomes so many guests around the world – more than 100,000 rooms – necessarily leads the studio to imagine systems and ecosystems capable of responding to the criteria of life and desires of the coming decade, and for a new generation of guests. RF Studio has designed the rooms as well as the common areas, applying the 80/20 rule, to invest resources more specifically in the most strategic areas of the hotel.