M – Madeleine

year: 2026

project manager: Simon Naouri, Ermal Reca

location: 21 Bd de la Madeleine - Paris I

collaboration: Nouvelle AOM

In the heart of Paris, 21 Boulevard de la Madeleine is undergoing a transformation and redefining the very concept of workspace.

A new concept of work is waiting to be explored. You have to change your perspective to grasp the extent of the transformation: up above, there is an iconic rooftop crowned with green terraces and gardens to share, flexible and modular living spaces, and a glass pavilion overlooking the city.

In this renaissance, the new glass facades reveal themselves to the amazed gaze of passersby, rising gracefully and respectfully before the Eiffel and Art Deco buildings, the precious heritage of the City of Light.

The interior is also innovative, organized around four cylindrical patios that diffuse natural overhead light, flooding the spaces with contemporary, high-end design.

Everywhere, the reuse of materials and sustainable development are essential in this eco-responsible building with a measured carbon footprint.

The sensations are instantaneous: you live above the beating heart of Paris, you rise above it, you see further. As far as the 360° view of the capital allows. With its open sky above the city, M reveals its full promise: that of a brand that stands majestically before us, like a monument.

M, the heights of La Madeleine.