The Fenêtre sur Cour concept store in Casablanca is RF Studio’s first project in Morocco, showcasing the latest trends in French art de vivre. In devising the store, the agency took a number of Moroccan social codes and norms into consideration, notably the way in which Moroccans expect to be greeted and received. Working in conjunction with the owners, shared values of creation, exchange and authenticity were incorporated. The project that was borne from this collaboration is a contemporary space in which functionality is complemented by the quality of materials.

The site’s interior design conception is motivated by the desire to offer a range of ambiances and experiences: RF Studio created several spatial typologies which allow clients to move around freely and view, from all angles and through different windows, objects displayed either in clusters or in isolation. The thinking behind the placement of each object or mini universe aims to strike the best balance for the presentation of each object individually and in proximity to others.